Check out Johalla Projects and Blue Moon Brewing Company #RaiseAMoon in DUMBO this weekend!
We also want to give special thanks to our good friends Russian Circles for letting us soundtrack our video to “Ethel” from the album “Memorial.” Courtesy of Sargent House.
VIDEO — https://www.youtube.com/watch?v=1bH_NXwtO70
BROOKLYN, NY (February 27, 2014) – On March 1, Blue Moon Brewing Company will collaborate with artist collective Johalla Projects to artfully redefine the Lunar New Moon. On an otherwise moonless night, Blue Moon will present an interactive public art installation that will raise a moon into the sky at the DUMBO Archway in Brooklyn in response to fan retweets. When anyone 21 or older retweets @BlueMoonBrewCo, the moon installation will rise and Blue Moon Brewing Company will make a $5 donation to Americans for the Arts, the nation’s leading nonprofit organization dedicated to advancing the arts and arts education and home to the Public Art Network. The goal is to raise up to $10,000 on March 1, while raising the moon higher into the sky.
Held in conjunction with the official launch of the @BlueMoonBrewCo Twitter handle, the genesis of the installation is a celebration of public art and is symbolic of the important role fans have played in the success of Blue Moon Brewing Company.
The installation was built in collaboration with Chicago-based Johalla Projects and artist Heather Gabel. In addition to the “moon,” the one-night event will feature a large-scale projection of Heather Gabel’s artwork. A limited-edition screen print designed by Gabel will depict complementary imagery and will be offered free to visitors.
“I’ve always drawn inspiration from space and the vast cosmos. The moon’s cycles continually inform my approach to making art,” said artist Heather Gabel. “In the iconic DUMBO Archway, I have the opportunity to use animation and projection alongside the ‘moon’ to construct a dynamic atmosphere, a starlit ballroom, that encourages interaction and engages the viewer as an active participant.”
Upon viewing the installation on March 1, guests 21 and over can visit the Archway Café at the base of the Manhattan Bridge, adjacent to the plaza, from 6:00 p.m. until 10:00 p.m. EST. to watch the moon rise and enjoy bites and beverages. No tickets are required, admittance is based on capacity.
About Blue Moon Brewing Company
At Blue Moon Brewing Company, everything we do flows from our artistic approach to brewing. We craft our broad array of beers with flavorful ingredients for an inviting taste, perfect for enjoying the moment with friends. It’s been that way since we added our first flavorful twist back in 1995 in Denver, Colo., and that’s why we say our beer and everything we do is artfully crafted. More information is available at www.BlueMoonBrewingCompany.com.
About Americans for the Arts
Founded in 1960, Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. From our offices in Washington, D.C. and New York City, we serve more than 150,000 members and stakeholders across the country each year. For over 50 years, Americans for the Arts has been dedicated to representing and serving local communities and creating
opportunities for every American to participate in and appreciate all forms of the arts. Americans for the Arts is home to the Public Art Network (PAN). The only national network of its kind in the United States, PAN and its programs serve the diverse community of artists and administrators engaged in public art and efforts to further integrate art and design in our built environment. To learn more, visit us at www.AmericansForTheArts.org or www.americansforthearts.org/by-topic/public-art.
About Johalla Projects
Johalla Projects was established in the fall of 2009 by Anna Cerniglia as a venue for emerging and mid-career artists. Located in Chicago’s West Town neighborhood, Johalla Projects is a collective space collaborating with artists, writers and curators. In addition to presenting exhibitions in its gallery space, Johalla works to organize and execute public art projects in across the country. Every exhibition and project undergoes a thoughtful selection process, assuring that each show presented by Johalla Projects is comprised of the finest contemporary work. For more information, visit www.JohallaProjects.com
About Artist Heather Gabel
Heather Gabel was born in Windsor, Ontario in 1977. Gabel is moved to create visually fantastic situations that are not based in reality but, rather, that she has imagined. Her work is at once nostalgic and timeless, offering the viewer a unique glimpse into what was, what is, and what could be. Experienced in many mediums, she uses painting, collage, audio visuals and photography in a unique fashion to create iconic images that have a lasting visual impact on viewers.
For more information, please contact Anna Cerniglia at email@example.com.
THURSDAY, FEBRUARY 20TH
The Empty Bottle
1035 N. Western Avenue
Chicago, IL 60622
$5 | Tickets
Johalla Projects is pleased to announce the third iteration of POCKET CHANGE with RYAN DUGGAN: LAST CALL. This special, one-night-only event at The Empty Bottle will feature mixed media works by Duggan and music from Tinker Belles, Young Moons (Basic Cable, Why Intercept), and a DJ set by Heather Gabel.
Ryan Duggan’s work is keenly informed by the oddity of the everyday. Often fueled by his appreciation of signage and text, Duggan utilizes advertising strategies to subvert a traditionally informative message into something more intriguing or surprising. In this sense, Duggan challenges notions of purpose in visual communication and suggests an alternative way of “looking.”
For POCKET CHANGE Duggan will install a special vending machine at The Empty Bottle. Visitors to the venue will have the opportunity to receive a dispensed “last call” pick-up line (Men’s) or a fake phone number (Women’s). Furthermore, POCKET CHANGE attendees will have the opportunity to write on and interact with Duggan’s hand-designed wallpaper, which will be integrated throughout the space. The artist will also have Drug Factory Press editioned prints available for sale.
$5 tickets are available in advance here or are available at the door.
POCKET CHANGE is an ongoing fundraising event series started by JOHALLA PROJECTS and is designed to benefit public arts projects in various neighborhoods of Chicago. Each event at The Empty Bottle will cost $5 for admission, includes a complimentary PBR, and features a music performance. All money collected at the door will go directly to the event’s featured artist to produce a public art piece in Chicago.
Johalla Projects is grateful to have support from its partners in this venture, including Empty Bottle, PBR, Sixty Inches from Center, and Alderman Joe Moreno.
For more information, please contact Anna Cerniglia at firstname.lastname@example.org.
1. Time Traveler at Johalla Projects Curated by Tyler Blackwell, with work by Thomson Dryjanski, Ethan Gill, Nina Hartmann, Sean Lamoureux, Laura Hart Newlon, Lauren Payne, Joseph Rynkiewicz and Erin Washington. Johalla Projects is located at 1821 W. Hubbard St. Reception Friday, 7-10pm. 2. Tableware and Some Pictures at Paris London Hong Kong Work by&
Time Traveler is Bad At Sports #1 Weekend Pick! Join us tomorrow for the opening reception from 7-10pm.
We’re PUMPED to announce that our new website is LIVE!
Check out the complete redesign [here!]
A GROUP EXHIBITION
JANUAURY 31, 2014 — FEBRUARY 28, 2014
OPENING RECEPTION: FRIDAY, JAN 31ST FROM 7-10PM
Johalla Projects is very pleased to launch its 2014 programming with Time Traveler, a group exhibition comprised of both new and former gallery exhibitors. The exhibition will run from JANUARY 31 to FEBRUARY 28, 2014. An opening reception will be held on Friday, January 31 from 7-10pm.
Time Traveler is a collection of artworks that considers ideas about exploration (earthly or otherworldly), communication, and technology as culture. While “travel” implies movement, this exhibition aims to bring together works that survey strategies of both constant motion and constructed suspension. Together, these methodologies cohere as means to deconstruct and converse with more technical definitions of this abstract scientific theory.
In its barest sense, the concept of “time travel” dictates that history be likened to an experimental science. Here, the collected objects similarly dismantle the historical timeline and instead weave through it, allowing for multiple interpretations. They work as a visual fusion of reality and fantasy while investigating the historical roles of technology — both as subject matter and as tools for making.
The exhibition will feature works by:
Laura Hart Newlon
Time Traveler is curated by Tyler Blackwell.
For more information, please contact Tyler Blackwell at email@example.com.